The theme is "field", from the advertising design point of view the first picture is used in the design of the film poster form, followed this year's hot "imitation game" of the film poster design method, with a single, Letters (or Chinese characters) to represent the work of the cipher machine, and Durex in the use of this idea, just to force to enhance the grid.
The second picture is a copy-based advertising "a group of people in the picnic, two people in the field"
In order to ensure the topic of Durex, Durex's writing is always around the "sex" theme, and this topic is always people feel ashamed, so Durex in the copywriting is the most commonly used is: hesitantly , Do not have the meaning, people think this type of rhetoric.
"A group of people in the picnic, two people in the field" was originally two parallel things happen, the incident itself does not have anything to do, and after reading the audience will use Lenovo to join between the two things, causing all kinds of wonderful association , People feel Oh. . . . Shame shame.