1.M&Ms melt in your mouth, not in your hand. 只溶在口，不溶在手。 (M&M巧克力)
2.Behind that healthy smile, there's a crest kid. 健康笑容来自佳洁士。 (佳洁士牙膏 )
3.Time is what you make of it. (Swatch) 天长地久。 (斯沃奇手表)
4.Make yourself heard. (Ericsson) 理解就是沟通。 (爱立信)
5.Start ahead. (Rejoice) 成功之路，从头开始。 (飘柔)
6.Things go better with Coca-Cola. (Coca-Cola) 饮可口可乐，万事如意。 (可口可乐)
7.Connecting People.(Nokia) 科技以人为本。 (诺基亚)
8.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。 (第比尔斯)
9.Mosquito Bye Bye Bye. (RADAR) 蚊子杀杀杀。 (雷达牌驱虫剂)
10.A Kodak Moment. (Kodak) 就在柯达一刻。 (柯达相纸/胶卷)
If you really want it 只要心够决
you'll push back pain 就能征服痛苦 use it
利用它
control it 控制它
if you really want it 只要心够决
living your dreams 实现你的梦想 if you really want it 只要心够决
learn from the fails 从挫折中学习 learn how to win 学习胜利
if you really want it 只要心够决
everything to your fire 将所有燃烧成激情 all the pain 所有痛苦 failures 失败
criticisms 批评
glory
荣耀
take the ball 出手夺球
take the last shot
出手绝杀
you can do anything you want to
你可以做到任何事
if you really want it
只要心够决
ANTA will never stop Keep Moving ...
Background music:
We are the champions This is a very inspirational song "We are the champion", and the screen content is very appropriate, Anta never stop, everyone is the champion, as long as you never stop working hard.
Description:
Anta in the second half of 20xx launched its new ad - We are the champions. Accompanied by the "Anta, Keep moving never stop," the atmosphere and inspirational advertising language. The advertisement screen is composed of one athlete's sweaty but sadly fragmented, supplemented by a highly motivating copy of "Let the Scar be Your Medal," emphasizing "Let the world's injustice bow in front of you!" Inspiring people to rise up with Fight their own fate, telling young people to face life attitude.Relative to the simple product introduction of the ad, it is undoubtedly unique. I believe that as long as people see this slogan, will feel the power forward! Keep moving never stop ... ...
"" Let the heart be your declaration, so that the scars become your medal, let the world unfair in front of you bow "" "Farmhouse in the unknown table tennis players, no one cheer on the country road running teenager, fence In the hard training practicing basketball player, scarred extreme sports enthusiasts, repeated failure of the weightlifting girl, accompanied by the queen of the band "We are the champion" rhythmic music, Anta in September 20xx launched a new commercials, which is A picture of a strange but sincere face. Advertising ideas:
Advertising is ANTA products, but it does not directly describe the quality of the product, but an indirect expression, the athlete's strong will, unyielding spirit given to the product, so that the product has a human vitality.
Advertising is a little story about, high-pitched music, hard training, coupled with incomparably passionate text, "Let the scars become your medal," but we never stop, the perfect combination of music and picture, People touched endlessly, and establish the vitality of Anta will never stop the brand image.
Advertising appeals
Advertising appeals: young and lively, full of vitality, the pursuit of individuality. Thus, Anta will be its user base fixed in 14 years old to 26 years old between young consumers. Like adventure, the pursuit of challenges, unique personality, ahead of consumption, large number of groups, is the overall characteristics of these young consumers.
Ways of appeal:
Anta never stop advertising design in the emotional appeal, through the manufacture of mood to prompt advertising theme, to pull people's heartstrings, and make people memorable, the feelings of the Department of Huai. Therefore, the mood, although based on the ordinary but can play an unusual connotation, which belongs to a visual starting point, but far beyond the picture point of view, it creates a rendering of the atmosphere and mood to people a word A sense of endless aftertaste. In the design of advertising, the aesthetic will be integrated into the creative surface, cleverly "emotional input", through the use of a variety of lyrical techniques, the introduction of consumers, "emotion, blend of things, I blend, , The natural will make the consumer emotional resonance.
Anta never stop the emotional appeal of advertising the target audience is the consumer, and today's consumers are no longer purely the pursuit of material satisfaction, they not only require ads to inform them of the product information, and information on goods and artistic entertainment, To meet their psychological aesthetic needs, therefore, has a strong artistic and expressive emotional appeal advertising is always easy to attract the attention of consumers and interest, play a guiding role in consumption.
Ad appeal subject:
Focus on publicity product image, Anta this brand is through the efforts to be successful. "Peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy
Overview
Anta is China's domestic sporting goods in the king! All along, Anta to the price for mass consumption, excellent design by the people's favorite! The pursuit of dynamic, the pursuit of excellence, the pursuit of beauty, which is ANTA to pass the information! It is the pursuit of sports spirit, but also for people to praise the other side!
20xx Lenovo Tianyi advertising language
Design lit classic,
designed to trigger passion,
design open horizons; low tide, sweat, failure?
It does not matter, t
hat is my preparation for the victory;
beliefs allow no limit;
1.Enjoy Coca-Cola.(Coca-Cola) 请喝可口可乐。(可口可乐)
2.Generation Next.(Pepsi) 新的一代。(百事)
3.The Relentless Pursuit of Perfection.(Lexus) 追求完美永无止境。(凌志汽车)
4.Communication unlimited.(Motorola) 沟通无极限。(摩托罗拉)
5.Feast your eyes.(Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。(庞氏眼贴片)
6.Focus on life.(Olympus) 瞄准生活。(奥林巴斯)
7.Behind that healthy smile,there ’s a Crest kid.(Crest toothpaste) 健康笑容来自佳洁士。(佳洁士牙膏)
8.Good to the last drop. 滴滴香浓，意犹未尽。(麦斯威尔咖啡)
9.Obey your thirst. 服从你的渴望。(雪碧)
10.The new digital era. 数码新时代。(索尼影碟机)
WE DO CHICKEN RIGHT
(1): We do chicken is right?
(2): We do chicken point yeah ~ ~
(3): We are doing chicken.
(4): We have the right to make chicken.
(5): We only do the right half of the chicken
(6): We can do chicken, right! .
(7): We exercised the right of the chickens
(8): We only do the right chicken ... ... (we let the chicken to the right line)
(9): We only do the right (genuine) chicken!
(10): only the right is a good chicken, right!
(11): We have chickens right
(12): We do chicken is very correct
(13): We only do genuine chicken.
(14): Only we can do chicken!
(15): We just make chicken!
(16): Our material is authentic chicken!
(17): We are "doing" is a good chicken ... ...
(18): the right side of the chicken is the best
(19): look right, there are chickens
(20): We only do the right thing
(21): We must beat the chicken right! . .
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