齐河县论文：齐河县生态旅游资源开发营销

齐河县论文：齐河县 生态旅游 资源开发 营销

【中文摘要】生态旅游是以生态环境为基础,致力于生态可持续,通过教育使人们了解认识大自然的旅游产业。生态旅游以其自身的特点,迎合旅游事业的需求,成为当今世界旅游业发展的热点,生态旅游以使地方旅游的发展合乎本地需求为,以设定适当的旅游规范与产业经营规范为手段,通过合理的取得财务来源,最终支持提升本地区的资源与环境品质。论文以齐河县的经济、人文、区位、旅游产业发展现状为基础,综合具体分析的结果,探讨分析齐河县发展生态旅游的重要意义、优势条件,研究并制定齐河县生态旅游具体的发展战略,提升生态旅游产业的创新效应,使生态旅游产业的发展摆脱较为低级的价格竞争和市场模仿,更有利于生态旅游产业持续、稳定、健康的发展。确定齐河县生态旅游发展的方向及目标,并进行营销策略的制定。在旅游这个对政策极为敏感的产业内,政府组织的影响非常重要。在市场经济的环境下,旅游产业也趋于市场化,但区域性新兴的旅游产业难免需要政府运作,从目前发表的相关文章来看,生态旅游的相关研究大多集中在生态旅游系统理论的构建上,并少有涉及社区参与,对如何在新兴旅游产业发展初期,有县级政府参与的产业发展的战略研究并不是很多。运用管理学理论对县级政府对旅游产业的规制方式进行分析,并结合齐河现有政策、区位与资源优势,选择合理的参与方式,使县级政府在产业的发展期间以合理的制度安排和有效的机制设置及强有力的技术支持,为旅游产业的健康发展提供保证。从而为相

关旅游决策部门提供借鉴,使的政府部门找到参与新兴生态旅游产业发展的方向和模式。总之,论文的研究立足于县域经济学、旅游学、管理学等相关学科的理论基础,结合已有研究成果,解析生态旅游产业发展战略,并在一定程度上丰富生态旅游相关理论。本文的研究,重点从有县级政府参与的生态旅游产业发展战略规划方面展开研究,构建了县级政府参与生态旅游发展战略模式,统筹社会、经济、生态、文化等领域的发展,对有政府参与的生态旅游产业的发展方向、模式及规划进行了探索,意为有县级政府参与生态旅游的发展提供理论支持。

【英文摘要】Based on the ecological environment, ecotourism aims to have the sustainable development of ecology and makes people know the nature’s tourism through education. With its features meeting the need of tourism, ecotourism becomes the hot spot of the whole world’s tourism. It contains the mode of local involvement in tourism and aims to make the development of local tourism meet the local need, to formulate the local tourism and management specifications so as to get the financial source to promote the local resources and environment.The paper is based on the economy, humanity, location and the status quo of the development of tourism at Qihe county, combines the specific results of analysis, explores the importance and advantage of developing ecotourism

at Qihe county so as to formulate the specific developing strategy of ecotourism at Qihe county, increase creative effect of ecotourism, make the development of ecotourism get rid of the low-level price competition and market imitation. Therefore, it will benefit the sustainable, stable and healthy development of ecotourism. The paper will determine the direction and aim of the development of ecotourism at Qihe county and formulate the marketing strategy.The influence of government is essential in tourism that is very sensitive to the policy. In the environment of market economy, tourism tends to become marketization. However, local emerging tourism inevitably needs the government’s operation. According to the related articles published, the study of ecotourism mainly focuses on the formulation of theory on ecotourism, with few community’s involvement. And at the beginning of the development of emerging tourism, there are few study of the strategy of industrial development with county government’s involvement. The paper analyzes county government’s management of tourism with management theory and considering Qihe’s present policy, location and resources chooses proper method of involvement. In this way, in the process of development it will make the county government formulate proper system and

effective mechanism and give strong technical support so that it can guarantee the healthy development of tourism. And departments that make policies of tourism can get reference and more government departments can find the direction and mode of the development of emerging ecotourism.In conclusion, the paper is based on the related theories of local economics, tourism and management, combines the present research, analyzes the strategy of the development of ecotourism and enriches the related theory of ecotourism to a certain extent. With the aim to provide theoretical support for the development of ecotourism with government’s involvement, the paper studies two aspects——county government’s involvement in ecotourism and the developing strategy planning with the involvement, formulates the strategic mode of county government’s involvement in ecotourism, coordinates the development of society, economy, ecology and culture, explores the developing direction, mode and plan of ecotourism with government’s involvement.

【关键词】齐河县 生态旅游 资源开发 营销

【采买全文】 139938848 138113721

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【说明】本文仅为中国学术文献总库合作提供，无涉版权。作者如有异议请与总库或学校联系。

【英文关键词】Qihe couonty ecotourism resource exploration marketing

【目录】齐河县生态旅游产业发展战略研究中文摘要10-11

ABSTRACT11-12

第1章 绪论13-17

1.1 研究背景及

意义13-1514

1.1.1 研究背景13-141.1.2 理论意义

1.1.3 实践意义14-151.2.1 研究方法15

1.2 研究方法及思路1.2.2 研究思路及技术路线

2.1 生态旅

15-1715-17

第2章 生态旅游产业相关理论综述17-23

2.2 文献综述19-23

游相关理论17-1919-21

2.2.1 国外研究现状

2.2.2 国内研究现状21-23

3.1 齐河县概况23-25

第3章 齐河县生态旅游资3.1.1 历史文化背景

3.2 齐河生态

源分析23-2823-24

3.1.2 区位、地质地貌及气候条件24-25

3.2.1 旅游资源概况25

旅游资源分析25-28分类25-26

3.2.2 旅游资源第4章 齐河县生

3.2.3 旅游资源特点分析26-28

态旅游产业发展战略分析28-41析28-3631-33

4.1 齐河县生态旅游发展现状分

4.1.2 发展历程分析

4.2 齐河

4.1.1 外围环境发展分析28-31

4.1.3 齐河县生态旅游发展SWOT分析33-36

4.2.1 近年发展态势

县生态旅游发展前景分析36-3936-3738-39

4.2.2 发展方向及目标37-384.3 基本结论39-41

4.2.3 发展前景分析

第5章 齐河县生态旅游产业发展

开发战略规划41-4741-43

5.1 齐河县生态旅游开发总体构想

5.1.2 开发的

5.1.1 齐河县生态旅游的开发原则41-42

空间布局42-4343-47

5.2 齐河县生态旅游开发战略制定

5.2.2 齐河

5.2.1 齐河县生态旅游开发战略选择43-44

县生态旅游开发步骤44-47战略规划47-6047-5351

第6章 齐河县生态旅游产业发展营销

6.1 齐河县生态旅游营销战略分析

6.1.2 目标定位分析

6.1.1 营销环境分析47-51

6.1.3 客源市场细分51-536.2.1 产品策略53-54

6.2 旅游市场营销战略制定6.2.2 价格策略54-57

6.2.3

53-60

渠道策略57-58望60-6261-62

6.2.4 促销策略58-60第7章 研究结论与展

7.3 局限与不足

7.1 基本结论60-61参考文献62-64

7.2 展望61

致谢64-65学位论文评阅及答辩情

况表65