Family Mart is a convenient store which was set up in Japan in 1972. To achieve the development of the business, it was established in Zhongshan District, Taipei by Family Mart and Haofeng Enterprise on August 18th, 1988. Up to now, its service outlets are all over the world. The big fans of Family Mart comes from China, Thailand, America and so on.
There are many excellent convenient stores that exist in the consumer market, but why Family Mart can be outstanding? For general convenience store, they tend to provide drinks, newspapers, magazines and cigarettes. Family Mart choose another way to attract customers. The main reason of their choice can date back to the financial crisis in Japan in 1980s. Under the pressure of financial crisis, more and more people prefer to have dinner at home or even bring it to work. For this kind of consumer group, Family Mart launched a series of refrigerated food products, including salmon and grilled steak which allows consumers to enjoy high quality dinner within a limited budget.
The excellent food quality and marketing strategy draw a large fans group year by year. The new products they introduced have caused a sensation among consumers.
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