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2014年4月全国自学考试真题:电子商务英语

来源:个人技术集锦
全国2014年4⽉⾼等教育⾃学考试电⼦商务英语试题  课程代码:00888

  请考⽣按规定⽤笔将所有试题的答案涂、写在答题纸上。  选择题部分  注意事项:

  1. 答题前,考⽣务必将⾃⼰的考试课程名称、姓名、准考证号⽤⿊⾊字迹的签字笔或钢笔填写在答题纸规定的位置上。  2. 每⼩题选出答案后,⽤2B铅笔把答题纸上对应题⽬的答案标号涂⿊。如需改动,⽤橡⽪擦⼲净后,再选涂其他答案标号。不能答在试题卷上。

  ⼀、根据句⼦的意思选择⼀个正确的答案。(本⼤题共10⼩题,每⼩题1分,共10分)  1. All the hotels are filled to ______.  A. capacity   B. strength  C. possibility   D. length

  2. From 1987 through 2012, about 700,000 new homes were sold in a/an______ year.  A. regular   B. normal  C. average   D. usual

  3. He was ______ Number Three in the inner circle of the Government.  A. classified   B. graded  C. ranked  D. leveled

  4. They were about to fight when their father ______.  A. invaded   B. participated  C. joined   D. intervened

  5. Time is limited. Please introduce to us the progress of your work ______.  A. slowly   B. clearly  C. concisely   D. completely

  6. Although they were all worried about his safety,he insisted ______going there together with us.  A. to B. on  C. at D. for

  7. I’ll ask Mr. Smith to ring you up ______he comes back to the office.  A. when B. where  C. because D. although

  8. They regard ______as their duty to provide the best service for their customers.  A. this B. what  C. it D. that

  9. Not until the day before yesterday ______to give a speech at the meeting.  A. he agreed B. does he agree

  C. he agrees D. did he agree

  10. ______up at the clock on the wall,the secretary found it was already midnight.  A. Looking B. Look  C. To look D. Looked

  ⼆、阅读下⾯的短⽂,从A,B,C,D,四个选项中选出⼀个答案。(本⼤题共10⼩题,每⼩题2分,共20分)  Passage 1

  Check-in Requirements

  Passengers and their baggage must be checked in at least 45 minutes before departure for domestic flights and 60minutes for international flights. Government-issued photo identification is required for all passengers. Passengers travelingacross any international boundary (边界) are responsible for obtaining all necessary travel documents. Passengers may bedenied boarding if travel documents are not in order. When check-in requirements are not met,a passenger may be

separated from his/her bag. Frontier Airlines will gladly hold the bag in the destination baggage service office for pick-up atthe passenger’s convenience. Passengers must be at the gate 20 minutes before departure for boarding.  Free Baggage Allowance for Each Ticketed Passenger

  Frontier Airlines,Inc. will accept,per ticketed passenger,two free checked bags not to exceed 62 inches and 50pounds per piece—one carry—on bag and one personal item(purse,laptop,etc.).

  NOTE:A ticketed passenger may check one carry-on bag if it is within established limitations. All carry-on items mustbe put under a shared overhead compartment (⾏李舱).  Excessive (超重) Baggage Charges

  An excess charge will be made for each piece of baggage over the free allowance and for each piece of oversized orover-weight baggage.

  11. An international flight passenger should check in at least______.  A. 20 minutes before departure B. 30 minutes before departure  C. 45 minutes before departure D. 60 minutes before departure

  12. What is required of all domestic and international passengers for check-in?  A. An invitation letter. B. A company’s job offer.

  C. An official photo identification. D. An official immigration permit.  13. How much baggage is a ticketed passenger allowed free of charge?  A. One piece. B. Two pieces.  C. Three pieces. D. Four pieces.

  14. What will passengers have to do if their baggage is over the free allowance?

  A. To pay extra money. B. To carry it themselves.   C. To ask for special permit. D. To drop the excessive item.  15. This passage is probably taken from ______.

  A. an advertisement of an airline B. a notice for airline passengers

  C. a schedule of an international flight D. an introduction to an airline company  Passage 2

  Melbourne,with a population of over 3.5 million,is the second largest city in Australia. It is clean,safe,dynamic andexciting,and well known internationally for its universities and other educational institutions.

  The city has well-planned tree-lined beautiful parks and gardens. It has a good transport system of

roads,buses,trains,and trams (电车). The La Trobe University (拉特罗布⼤学) campus is connected to the Central

Business District by trams,express buses,and bus and train connections.

  Melbourne is a culturally rich city,and is home to large communities of people from all parts of Europe,the

Americas,Africa,and Asia. The city is famous for its restaurants,theatres,music,opera,ballet,art,culture,andshops,and a lively and dynamic nightlife. Melbourne people are enthusiastic about sports,and the city hosts many famousinternational sports events. Near Melbourne there are beautiful coastlines with excellent beaches,nationalparks,forests,wineries (葡萄酒⼚) ,winter snowfields and summer resorts.

  The climate is temperate and comfortable,with warm summers and cool winters. In summer,maximum daytime

temperatures range from 26℃to 36℃,and in winter from 12℃ to 18℃. The weather in Melbourne can be variable from dayto day. In 2002, Melbourne was rated the world’s best city to live in by the Economist Intelligence Unit.  16. Melbourne is well-known in the world for its ______.  A. large population B. educational institutions  C. transport system D. beautiful parks and gardens

  17. According to the passage,Melbourne is a city where ______.  A. rich people choose to live B. the best wine is produced  C. various cultures exist D. Asian food is popular  18. Melbourne people are very interested in ______.  A. sports B. sunbathing  C. sightseeing D. traveling

  19. The word temperate in the sentence “The climate is temperate…”,most probably means ______.  A. hot B. mild  C. dry D. cold

  20. The best title for the passage might be ______.

  A. An Ideal Place for Shopping B. A City with the Best Climate  C. The World’s Best City to Live in D. The World’s Most Beautiful City  三、完形填空(本⼤题共15分)

  第⼀部分: 从所提供的选择项中选择⼀个选项。(每⼩题1分,共10分)

  No brainer—you should know what’s going on in the market 21 you enter. The best way to do this is to 22 with trendsand news over time. This isn’t the time to research like a maniac and 23 a business decision based on a week of datacollection.

  To 24 this into perspective, let’s look at current news that can 25 international expansion efforts. The EU and UKgovernment have invested 26 in policies to boost their digital economy as a route to future prosperity and 27 business

opportunities. Obviously this is 28 for them, but it also (perhaps less intentionally) provided international business with a bit ofa 29 start. The infographic created by Interxion shows that the 30 of Europeans buying goods or services online far exceedsthe percentage selling them .

  21.A. after B. before C. while D. since  22.A. put up B. take up C. make up D. keep up  23.A. makes B. make C. takes D. take  24.A. take B. get C. put D. carry  25.A. affect B. effect C. infect D. defect

  26.A. considerably B. considerately C. considering D. considered

  27.A. to prove B. prove C. to improve D. improve  28.A. hard B. great C. harm D. easy  29.A. heart B. sight C. head D. hand

  30.A. proportion B. percentage C. rate D. ratio  ⾮选择题部分  注意事项:

  ⽤⿊⾊字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。

  三、完形填空(本⼤题共15⼩题,每⼩题1分,共15分)   第⼆部分: 在下列课⽂⽚段中按⽂中意思提⽰填⼊遗漏的词。(每⼩题1分,共5分)

  Business plan will vary 31 company to company reflecting their different needs. 32 example, an established businesslooking at adding an 33 component will be able to focus on integration 34 the physical store and the online store. A pureplayer—a business operating solely 35 the Internet—will use its business plans to demonstrate its market analysis and seekfunding.

  四、根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第⼀个字母已经给出,每条短线上写⼀个字母。(本⼤题共10⼩题,每⼩题1分,共10分)  36. 物流,后勤n. l_ _ _ _ _ _ _ _  37. 特征,特质,属性 n. a_ _ _ _ _ _ _ _  38. 系统的,体系的 adj. s_ _ _ _ _ _ _ _ _  39. ⽅式,样式,风格 n. m_ _ _

  40. 不可避免的,必然发⽣的 adj. i_ _ _ _ _ _ _ _ _  41. 举办地点,场所,场地 n. v_ _ _ _  42. 发票,发货单 n. i_ _ _ _ _ _  43. 后果,结果 n. c_ _ _ _ _ _ _ _ _ _  44. 转移,转变,转换 n. / v. s_ _ _ _

  45. 进⼊,渗透,洞察,领悟n. p_ _ _ _ _ _ _ _ _ _

  五、给出下列单词或术语的汉语意义。(本⼤题共20⼩题,每⼩题1分,共20分)  46. digital signature  47. business plan  48. one to one marketing  49. staff recruitment  50. designer clothes  51. the Continent market  52. funding requests  53. customer self-service  54. expected revenue  55. page pushing  56. be concerned with

  57. opt-out of  58. in the long run  59. log in  60. give way to  61. by means of  62. engage in  63. stir up  64. in bulk  65. as follows

  六、根据句⼦的意思将括号中的词变成适当的形式。(本⼤题共5⼩题,每⼩题1分,共5分)  66. After he finished the book, he found time to lecture at ______ (vary) colleges.  67. I ______ (snag) two tickets for tonight’s show this morning.  68. This task requires your full ______ (concentrate).  69. Our victory is ______ (assure); nothing can stop us.

  70. These programs can be ______ (integrate) with your existing software.

  七、英译汉:阅读下⾯的短⽂,然后把画线的句⼦翻译成汉语。(本⼤题共5⼩题,每⼩题2分,共10分)

  Firms are interested in E-commerce because, quite simply, it can help to increase profits. (71)All the advantages ofEcommerce for business entities can be summed in one statement: E-commerce can increase sales and decrease costs.  For Companies: (a) It increases profits. (b) It increases sales. (c) (72)Advertising can reach potential customers in everycountry in the world. (d) (73)A virtual community is formed, not in the physical world, but on the Internet. (e) It decreasescosts.

  For Buyers: (a) Increases purchasing opportunities. (b) Provides competitive bid information. (c) Increases speed andaccuracy of information. (d) Reduces costs. (e) A wider range of choices are available. (f) (74)Some products such assoftware, audio clips(⾳频剪辑), or images, can be delivered via the Internet. (g) Society derives benefits. (h) Electronic

payment of tax refunds, public retirement, and welfare support costs less to issue. (i) Electronic payment is more secure andfaster. (j) E-payments are easier to control than checks, which can help protect against fraud and theft losses. (k ) You canwork from home. (l) It reduces commuter-costs and traffic jams. (m) (75)It’s environmentally sound reduces pollution. (n)Distance education has emerged.

  ⼋、汉译英: 请把下⾯的汉语句⼦翻译成英语。(本⼤题共5⼩题,每⼩题2分,共10分)  76. 有些风险源于环境的变化。(arise from)  77. 钱会转到你的银⾏账户上。(transfer)

  78. 开业当天并不完全算是巨⼤的成功。(roaring success)  79. 电⼦商务这⼀术语⽤来描述在因特上运营的企业。(describe)

  80. ⼀旦病毒进⼊你的在线商⽤电脑,它将以各种形式进⾏破坏。(once, wreak havoc)

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