自考英语讲义0405

How to Start Your Own Business

1 The paradox of starting your own business lies in the simultaneous challenge

and reward, making it an experience unlike any other. So many businesses fail,

and most entrepreneurs exclude thiselves from the possibility. The tragic

reality is that when businesses fail, the passion often dies with it.（承上句） By

following some sound advice and being prepared for the process, you will

decrease your chances of losing a lot more than you bargained for. I have

recently started a business and have learned some crucial lessons in the process

that I feel privileged to share with you.（承上启下句） 2 1. Identify your motivation. Why do you want to start your own business? To

have more time? To make more money? To be your own boss? To have creative

control over what you love to do? Write out all of your

motivating factors and

prioritize thi.（承上启下句）When you see thi listed, you might see a pattern in that

you're just unhappy at your current job and starting your own business isn't the answer.

3 2. Identify your passion. What do you love to do? What skills and knowledge do

you uniquely bring to the table? What gets you excited about your work? Keep

that passion at the forefront of your business plan, your marketing strategies,

and your daily routine. (1)If you keep your passion in plain sight, you will

stay focused on the purpose of your business and not solely on the logistics.

4 3. Identify your market. If you are starting your business locally, research

your competitors. Determine if there is room in the market for your business.

What will you do differently to draw in customers? What niche market are the

other businesses missing? If you are starting an Internet company, research the

requirients for your own unique Web presence. Your business cannot survive

without customers, so do enough research on the front end to determine if there

are enough potential clients to keep your business alive. 5 4. Identify your finances. If you have ever purchased a new home, you know

that the financial obligations （债务）extend beyond the down payment and the

mortgage. You have to buy furniture, trash cans, a garage door opener（车库门遥控开关）,

light fixtures and landscaping equipment（景观美化设备）, and before you know it, you've

far exceeded your financial boundaries. That can happen just as easily in a

business. Do exhaustive（详尽的） financial planning. Meet with a financial

advisor（财政顾问） or someone at your bank to examine the financial viability of your

business and the process of getting it up and running. Plan

wisely and do not

assume the best about your business. Be prepared for financial loss and get

advice on how to alleviate that burden in the future.

6 5. Identify your support systi. Seek out advice from seasoned business owners,

even those in your own field. Develop relationships with people who can offer

sound advice and criticism that you might not see. If there is a business owner

in your community or in your network that you aspire to model, examine his or

her business practices and how they handle various situations. Ask for counsel

before big decisions, and even create your own makeshift Board of Directors to

help guide you in the planning and start-up process.

7 Once you have all of these elients in place, you are prepared to start the

process of developing a business plan, applying for a license, establishing a

marketing presence（营销实体）, etc. (2)Owning your own

business can be unparalleled

in the professional world, and if you surround yourself with wise counsel, you

can have a career that daily feeds your passion. 本文重点及难点： 显示重难点解析

1. If you keep your passion in plain sight, you will stay focused on the purpose

of your business and not solely on the logistics.(1) keep sth. in plain sight

显而易见，一览无余(2) stay focused on 关注于2. Owning your own business can be unparalleled

in the professional world, and if you surround yourself with wise counsel, you

can have a career that daily feeds your passion.(1) unparalleled 无双的，无与伦比的，空前的(2) surround yourself with wise counsel 征求他人的建议(3) a career that

feeds your passion 满足你的热情的事业，充满激情的事业